Tagline:
“Each one of us has his own reality. But we all do share a common truth.
We live NOW. What’s Up. EVERYTHING IS NOW”.
On June 2016, the youth brand What’s Up, of COSMOTE Telecommunications launched an integrated campaign, introducing a brand new identity, attitude and tone of voice. Its new philosophy can be perfectly expressed by the line “Everything is NOW” that engages youths to embrace the moment and be spontaneous, crazy, passionate. In simple words: Be young. In the same year, "Everything is NOW” won a GOLD ERMIS AWARD and a SILVER ERMIS AWARD, for the TV spot and the campaign respectively.
Title:
“The difficult part came through”.
Body Copy:
“Hair donations have been successfully completed. Now, we need your support to make wigs for children suffering from cancer or alopecia.
Call 54534, to make
your donation”.
2nd
prize
Print Campaign
for the financial
support of the NGO
“Donate Hair. Donate Love”
Logo Redesign for the NGO “Donate Hair. Donate Love”
Young Lions Competition
1st
prize
What's Up
Corporate Campaign / Rebranding
“Donate Hair. Donate Love” is an initiative that collects hair donations to make wigs for children with cancer or alopecia. As the hair donation procedure had been successfully completed, our brief in the Young Lions Competition was to create a Print Campaign for the financial support of “Donate Hair. Donate Love”, to be able to afford the production of the wigs.
Cannes
Young Lions
Design
Competition
Design of the “Healthy Eating” Icon
Our brief in Cannes was to design a “Healthy Eating” icon, that would “label” healthy products and supplies, as a part of the UN’s Sustainable Development Goals. The icon had to be fun, recognizable and cool, to educate and engage children to healthy eating.
The [éf] Project
[éf] is the phonetic representation of the Ancient Greek word “Εὖ”. “Εὖ” means good, well and, when used as a prefix, it expresses the good nature of the word it qualifies. For example, “Euphony” means “good voice” from the word “εὖ” [éf] and the word “φωνή” [phonē].
Young Lions Competition
To promote healthy eating, [éf] would “mark” every food that is good. It would establish a powerful icon for well-being, that led to both physical and mental health.
Since well-being is a way of life, children should be exposed to it in a fun and playful way. Developing [éf]’s visual presence, healthy eating was linked to basic logo icons that provided info about it. Strength, immunity, clarity, energy and brainpower could be some of them. Posters and educating games in schools, as well as collectables in packaging featuring these icons, would enhance the healthy eating concept for kids, making it cool and fun.
In the digital world, the [éf] App would offer precise nutrition facts, by scanning the barcode of an [éf] product.
